Industry News

  1. Bloomberg Businessweek Launches Mexico Edition

    El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition. The magazine will include local content from Mexico-based Bloomberg News and El Financiero journalists. The first seven issues of Bloomberg Businessweek México will be included with the El Financiero newspaper at no additional cost. The magazine will be […]

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  2. First Look Media’s Topic.com Is Leaning on Video And Illustrations to Tell Stories

    It was circa 2010 when Anna Holmes says she started to fall out of love with digital media. The web, once an exciting place where discussion could flourish, had, in Holmes’ view, become home to a series of parallel monologues as people increasingly talked at each other. Hot takes had taken over the web — […]

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  3. B2C Publishers, It’s Time To Up Your Data Game & Steal a Page from the B2B Playbook

    B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content they enjoy, and can even predict their future behaviors. On the consumer side, publishers tend […]

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  4. The Problem with Short-Sighted Metrics

    Today, publishers have many metrics that measure media impact. They use tools that optimize for pageviews, total time reading, engagement, commenting and sharing. They all measure what’s trendy and trending. What seems to be lacking, however, is a media metric that measures enduring long-term impact. So much of the content that flows through the media […]

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  5. Vice Media Laying Off 2% of Staff Amid International, Video Expansion

    Vice Media is laying off about 2% of its 3,000 employees across multiple departments while at the same time the company is looking expand internationally and ramp up video production, Variety has learned. The layoffs of about 60 staffers are taking place Friday, according to a source familiar with the situation. The cutbacks affect personnel in sales, […]

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BY BEAVAN