Industry News

  1. How Publishers Can Convert Unknown Visitors to Known Audience

    The majority of visitors to publishers' websites are unknown to them, with industry estimates suggesting as many as 80-90% of visitors leave behind no actionable first-party data. That is a huge problem and opportunity for publishers. Knowing who an individual is and what their interests are is valuable data that can fuel a number of revenue-driving efforts, from targeted advertising to paid subscriptions. Allowing a reader to leave your site without telling you who they are leaves money on the table. This webinar will explore the tactics and technology publishers can use to convert anonymous site visitors to known audience.

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  2. Whether Print Magazines Are Dead Or Alive Depends on Your Business Model

    Friedrich Nietzsche once said, “There are no facts, only interpretations.” That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that “Print is dead” or “Print is alive” or “Print […]

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  3. Quartz’s Updated App Will Feature AR in Stories

    Of all the emerging technologies that Apple has its eyes on, CEO Tim Cook has seemed particularly excited about augmented reality. Before long, many people will “have AR experiences every day, almost like eating three meals a day. It will become that much a part of you,” Cook predicted at a tech conference last year. Developers […]

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  4. USA Today Network Unveils Special VR Project on Border Wall

    The USA Today Network has unveiled an ambitious project to document the border wall with Mexico. It collaborated with local newsrooms in California, Arizona, New Mexico and Texas to produce a mix of virtual reality experiences, aerial and 360 videos, interactive maps, documentary reports, photos, podcasts and articles. The project, called “The Wall,” was created […]

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  5. Publishers, Pick Your KPIs And Stick With Them

    News publishers reassure themselves with the number of Key Performance Indicators at their disposal. The selection of gauges is always indicative of business priorities (or lack of thereof). This is an ongoing discussion I have with publishers and digital marketeers: Which indicators should be prioritized? The “obvious” answer is: it depends on your business model, […]

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BY BEAVAN